The Streaming Revolution in Puerto Rico: How It's Transforming Entertainment Consumption and Digital Advertising

In recent years, **streaming consumption in Puerto Rico** has experienced exponential growth, driven by platforms such as Netflix, Disney+, Amazon Prime Video and HBO Max. The flexibility, customization and immediate availability of these services have displaced traditional cable television, marking a before and after in consumer habits.

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Transformation in Consumer Habits.

According to data from 2025, the Internet penetration in Puerto Rico Reach the 92.2% of the population, which is equivalent to 2.70 million users connected. Of them, 2.08 million they use social networks on a daily basis, representing a 77% of social penetration. These figures reflect that streaming (58% of daily consumption) and digital interaction are already central to daily life on the island, gradually displacing traditional media such as pay TV.

In addition, the Puerto Rican public shows a high predisposition to consume content in online video format, which positions streaming as the ideal channel to impact specific audiences and generate authentic connections with the local market.

Advertising Guideline Opportunity in Streaming

Puerto Rico maintains its prominent position in investment in digital advertising during 2025, driven by sustained growth in online consumption and the massive adoption of streaming (58% of daily use). This change confirms that brands are redirecting budgets to high-performance digital environments. Streaming platforms and social networks allow campaigns with advanced segmentation and continuous optimization, maximizing return on investment and reaching specific audiences at times of high engagement.

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Investing in streaming advertising in Puerto Rico allows you to: - Reach massive and segmented audiences.- Measure results in real time.- Collaborate with local creators and influencers.- Take advantage of high video consumption as a preferred format.

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Impact on the Local Ecosystem

The rise of streaming has not only benefited consumers, but it has also created opportunities for **producers and creators of content in Puerto Rico**, who can now reach global audiences. In addition, local companies can capitalize on this growth to strengthen their digital presence and increase the visibility of their products or services.

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Conclusion

The rise of streaming in Puerto Rico has radically transformed the way Puerto Ricans consume entertainment, largely displacing traditional media such as cable television. This digital revolution not only offers greater diversity and flexibility for users, but it also opens up a world of opportunities for local creators and brands seeking to connect with more segmented and digital audiences. In the near future, streaming will continue to be the main engine of entertainment on the island, consolidating itself as a key space for innovation, culture and strategic advertising.